Allity - art direction, brand design and packaging system
Allity is a brand offering mobile accessories, ranging from chargers and power banks to cases and screen protectors, as well as accessories for organizing electronics. It focuses on quality and usability: the products inspire trust through solid materials and technology, combining safety, functionality, and classic design.
The work included art direction for the brand's branding, overseeing the design of packaging, POS materials, and other marketing materials, as well as collaborating with the brand manager on product selection for the brand's portfolio.
I designed a comprehensive packaging system along with guidelines for layout, finishes, and shelf positioners for all of the brand's products. Packaging sizes were unified into three size groups, allowing for the most economical transport and optimal placement on store shelves. The internal positioners were treated as a brand identity element — they are made of paper and kept in the brand's main color. For economic reasons, the smallest products, used for organizational purposes, were packaged in pouches with fixed printing and an individual sticker identifying the specific product.
The project was carried out in collaboration with the Moxie Creative Agency.
2023-2024
