Dobrze Wyspani is a modern concept store offering products that comprehensively support healthy sleep. Despite its medical roots, the project was meant to have a lifestyle character, combining professionalism and specialist expertise with a light, contemporary approach to sleep.
The visual identity is built on a cohesive system of logo, typography, and color palette, dominated by deep purple paired with warm orange. The brand's emblem references a full moon veiled by a cloud, symbolically evoking night and restful sleep. It appears on packaging, textiles, and accessories, creating a recognizable, unified visual language present both in physical store and in digital communication.
Project delivered for MOXIE Creative Agency.
2024
