Kultura Równości is a non-profit organization supporting the LGBTQIA+ community, and also the organizer of Wrocław's Equality March.
Until now, Kultura Równości's image and communication hadn't been distinctive enough for such a dynamic organization, full of commitment and energy. The communication was inconsistent, and this was especially evident with its flagship event, the Equality March, which we renamed WRO PRIDE. We wanted people involved in the organization's work and supporting the community, as well as allies and the entire LGBTQIA+ community, to have a platform that authentically represents them.
The communication was built around the organization's three core values: cooperation, inclusion, and community. We moved away from a purely protest-driven tone in favor of joy and celebration. At the center of the messaging are the people who create and gather around the organization, along with their stories, since these resonate most strongly. We chose a dynamic, powerful style of communication that reflects the breaking down of stereotypes, with an emphasis on educational, cultural, and inclusive initiatives.
Throughout the rebranding process, we organized and unified the brand's communication.
The new identity is built on a layered system: a photograph, a graphic element (e.g. a mask), and/or typography, combined with a distinctive "sticker" element. All elements were adapted to the full range of required formats, and to make day-to-day work easier, we designed dedicated Canva templates.
Project delivered for MOXIE Creative Agency.
2025
