Visual identity for MOKIDA
MOKIDA is a multibrand concept for parents, built around the idea of good enough parenting, a relaxed, down-to-earth approach that leaves perfection and pressure behind and focuses on making everyday family life a little easier.
As part of the team of MOX!E Creative Agency, I developed the brand’s visual identity and created a playful, approachable visual language reflecting this philosophy. I also came up with the brand tagline “Dare to have fun”, capturing its light-hearted and encouraging attitude towards parenting.
Beyond the identity, I designed an original pattern used across MOKIDA’s own-label products, illustrations for T-shirt prints, as well as packaging and paper tags.
