Nōee - visual identity and packaging design for a dietary supplement brand.
Nōee is the first liquid psychobiotic on the market, positively influencing the gut microbiome to support mental health and restore calm and inner balance. The brand's mission is to promote and normalize taking care of oneself and one's mental health, with the nōee liquid psychobiotic as the first product in its portfolio.
The project included developing the branding concept, an original illustration as the main visual motif, and designing the packaging system: bottles, boxes, and outer packaging. The illustration was designed as a scalable element of the brand's visual system and translated into packaging layouts, taking into account printing technology and production constraints. The project also included preparing print-ready files.
Project delivered for MOXIE Creative Agency.
2024
